Simple.Help

Brand Strategy, Design, Web Development, & App Development
Brand Strategy, Design, Web Development, & App Development

Since 2018, Simple.Help aims to empower change makers around the world to do one task in 5 minutes or less, to help someone else. We partnered with Simple.Help to help them identify the power of 5's - 5 challenges a week in 5 minutes a day for under $5. We revamped their brand positioning, built a website, and constructed an app to empower change agents to a daily challenge every day from their smartphone.

Since 2018, Simple.Help aims to empower change makers around the world to do one task in 5 minutes or less, to help someone else. We partnered with Simple.Help to help them identify the power of 5's - 5 challenges a week in 5 minutes a day for under $5. We revamped their brand positioning, built a website, and constructed an app to empower change agents to a daily challenge every day from their smartphone.

To enable our existing and future change makers, we brought the daily challenges closer to them. Through a new marketing site, we captivated the curious. In our new iOS and Android apps, we empowered them. And, in order to become even more recognizable and identifiable, we built on the existing brand to better reflect a group of world changers.

Phase One

In phase one, our team gathered together from across the country in Dallas, TX to dream big and create a captivating brand strategy. We spent a few days white boarding, sticky-noting, and drinking more lattes than is appropriate. We had a blast dreaming up ways to engage the world through a five-minute movement.

Phase Two

In Phase Two, we dreamed up a refreshed logo and crafted a new landing page for the website. These launched in tandem with a unified marketing rollout plan.

Phase Three

This was our favorite part. In phase three we designed a mobile app to connect world changers together. Our aim in the app was to get world changers to return. We used various methods to re-engage the disengaged. This included different challenges if a user wasn't engaging in the app or had become disengaged in the process. We wanted to capture hearts and motivate the every day person to go out every day and change the world around them in under five minutes. For us, it's all about the 5's.

Public Launch

Our public launch for Simple.Help is rolling out on November 13, 2020, which is National Day of Kindness. We're passionate about partnering with Simple.Help's mission to impact the world everywhere, every day, through simple, five minute challenges than anyone can do.


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